Persuasive Genre analysis

The audience for this advertisement is not only star wars fans but for people who play with legos also. The purpose of the ad is to merge together legos and star wars as well as to show the one characters love for the other but being totally ignored. This is visual based advertisement. The design is smart because it uses red to make everything in the front stand out and it only uses four characters so that there is not to much crowding happening. I might make the lego brand in the top corner not red so that people can actually see it. It appeals to emotions because you feel bad for the character in the back because he is not being recognized by the pretty girl.