Writing Into The Day

The exigence is not being able to get Chick Fil A on Sunday. The advertisement is visual and text based. The audience is everyone who likes the restaurant and can't eat there on Sunday. The composer used this style to try and get the point and importance out to everyone. The design choice definitely affects the purpose of the composition as a whole. The picture is important because children are the ones who throw tantrums where as adults are not as likely to do so. The black and white makes the photo look older which gives it that importance that it needs to have to be effective. The words are all capitalized to make it as if the little girl is yelling which makes it look more important. It uses pathos to show its importance because it is trying to play to the emotion of wanting the food on Sunday and not being able to get it. The purpose is to draw attention to the fact that the Restaurant is closed on Sunday. It is effective because the whole composition pops out and hits you in the face. I believe the composer got the message out they wanted to display.